K-Swiss was founded in 1966 by two brothers who migrated to USA from Switzerland. Art and Ernie Brunner introduced the first tennis shoes in California. In 1986, Steven Nichols, while working at Stride Rite, was so impressed with the K-Swiss tennis shoe that he tried to convince his bosses to purchase the K-Swiss company. When his superiors passed on the opportunity he headed a group of investors that bought the company for $20 million. Mr. Nichols called the K-Swiss white stripes on white leather tennis shoe a "classic 50-year shoe". In the 1990s, Nichols boosted K-Swiss's marketing budget and began a marketing blitz around the K-Swiss brand. In 2005, global sales passed $500 million. The company has grown internationally and passed $100 million in revenue in Europe in 2006.